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Releasing

Release Week, Run Right

By the end, you'll have delivered your release at least four weeks before release day, with complete metadata, a pitch sent, registrations done, and a release-day plan you can explain to anyone on your team.

Beginner to intermediate20 lessonsAbout 70 minutesFree

Lessons

  1. Why release week starts six weeks early3 min · Explain it back
  2. The release calendar, backwards from release day4 min · Mission
  3. What your distributor needs, and when4 min · Knowledge check
  4. Metadata: the boring bit that gets you paid4 min · Drill
  5. ISRC, UPC and ISWC, without the confusion3 min · Knowledge check
  6. Credits: everyone who should be named3 min · Explain it back
  7. Splits sheet signed before delivery3 min · Mission
  8. Register with your PRO and publisher4 min · Mission
  9. Artwork that passes first time3 min · Knowledge check
  10. Pre-save campaigns that people use4 min · Explain it back
  11. The editorial pitch: one paragraph that works4 min · Role-play
  12. Press and radio: who, when, how4 min · Drill
  13. Paid promotion vs. artificial streaming3 min · Scenario
  14. Your fan email plan for release week4 min · Mission
  15. Content for the week, planned in an hour3 min · Mission
  16. Release day: hour by hour4 min · Scenario
  17. When something goes wrong3 min · Scenario
  18. The first seven days after release3 min · Explain it back
  19. Reading the early numbers without panicking3 min · Drill
  20. Final check: are you release-ready?4 min · Knowledge check, Mission