Fans & marketing

From Followers to Superfans

By the end, you can find the 100 or so people most likely to buy everything you make, give each kind of fan a clear next step, and look after your closest fans in a way that feels good to both of you.

Beginner to intermediate5 lessonsAbout 22 minutesFree

Lessons

  1. Followers, fans and superfans4 min · Explain it back
  2. Finding your superfans in what you already have5 min · Mission
  3. The fan ladder: one next step for everyone4 min · Scenario
  4. Looking after your closest fans4 min · Role-play
  5. Offers made for superfans5 min · Knowledge check, Drill